Our Vision


Core Values/Beliefs

  • Leading with your heart

  • Having fun while doing what’s best for your brain

  • Consistently experiencing the benefits of a healthy lifestyle


  • To make the world a more brain healthy place


  • Have 70% of the entire world meeting the CDC recommendations for physical exercise by 2045.

To accomplish these hefty goals, the Whole Brain Health Initiative combines behavioral change principles with the neuroscience pertaining to brain optimization.  While most brain health organizations only emphasize what is good for the brain, WBHI also hones in on how to actually get people to sustainably adopt these habits.  As more focus, energy and money is channeled to helping people sustainably adopt brain healthy habits, we will witness less dementia and more people leading longer and happier lives.